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COPY & CONTENT

BADAZOOM

MY ROLE:

Conducted intensive market research and analysis for branding the only vendor-neutral consumer electronics search engine start-up. Created product positioning, a fully integrated marketing campaign, website copy, video scripts, digital media, print, and press releases.

RESULTS:

Gold Addy Award from the American Advertising Federation for digital campaign. Exceeded registered user goals ahead of deadline and engaged key influencers in cross promotions.