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CURRICULUM  VITAE

BACKGROUND:

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Award-winning copywriter/content strategist and journalist with over a decade of branding, marketing, and editorial expertise and a proven record of creating engaging and profitable B2B, B2C, and D2C content.

 
PROFESSIONAL EXPERIENCE:

Copywriter/Content 
Outside Digital Agency
March 2024 - Current/Remote
Provide effective brand strategy, marketing, content, and copywriting solutions across media platforms that drive engagement, conversion, and revenue.
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Copywriter/Content 
Phoenix Law Group
March 2023 -  March 2024/Irvine, CA
Drove branding and marketing initiatives by creating targeted content, including website copy, video scripts, blogs, newsletters, brochures, email campaigns, press releases, articles, communications, sales scripts, and marketing collateral.

Senior Copywriter/Content 
KWSM: a digital marketing agency
March 2022 - Nov. 2022/Aliso Viejo, CA
Executed content and strategy for a digital marketing agency, providing successful online marketing solutions for B2B clients.

Copywriter/Content Strategy
Zwo Branding & Marketing

April 2015 - March 2022/Laguna Beach, CA

Played an integral role in copy and content for a branding and marketing agency, providing creative online and traditional advertising and marketing solutions for clients, increasing engagement, conversion, and revenue.

Creative Content Strategy
BallPark Media - Freelance

May 2016 - Jan. 2018/Laguna Beach, CA

Developed WP websites and layouts, while executing copy, content, and content management.

Senior Writer/Columnist
2S Publishing/StuNewsLaguna.com - Freelance

May 2011 - Current/Laguna Beach, CA

Concept, write and drive editorial content resulting in increased readership and engagement.

Copywriter/Content Strategy
CPJ & Co Advertising

Jan. 2010 - March 2015/Laguna Beach, CA

Delivered profitable integrated marketing, branding, and public relations campaigns for clients across media platforms, catering to a range of industries and audiences.

Reporter/Editor
Laguna Beach Independent
Laguna Life & People Magazine

Oct. 2005 - June 2009/Laguna Beach, CA

Identified needs and opportunities for the newspaper, magazine, and readers, managed editorial content, conducted interviews,  and produced timely news and features, which resulted in increased readership and revenue.

Reporter
Los Angeles Times

March 2002 - Oct. 2005/Laguna Beach, CA

Researched and pitched editorial content, interviewed key sources, and wrote breaking news and features for the LA Times and four Times' community newspapers in a fast-paced environment with strict deadlines.

EDUCATION:

University of Kansas
William Allen White School of Journalism & Mass Communications
Bachelor of Science, Journalism, Advertising Emphasis

Lawrence, KS

Ranked #10,  Best Journalism Schools, College Factual 2024 

Ranked #10,  Top Schools for a Bachelor's in Journalism, College Factual 2023 

CERTIFICATIONS:

IBM: Design Thinking, Business Statistics, Data Science for Business, Data Privacy, Intro to Data Science
Google: UX Design

Continue to grow and expand my depth of knowledge to provide the optimal user-centric/client-centric solutions.

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